![]() But now I’m a grown man with aįamily, with kids, with wisdom, with guidance, with understanding. “And the music I made as Snoop Dogg was who I was. “I think it’s going to be more of who I am,” Snoop tells Fast Company. He could acknowledge his hardcore, street life-focused past whileĮmbracing a more universal aspect of his personality. Today, the rapper-turned-reggae artist announced that he has partnered with RCA to release his upcoming album, Reincarnated. Or he could change strategy without changing his vision. Snoop is still serious about his Snoop Lion persona. He couldīecome a permanently faded parody of his younger weed-smoking self. Or Elon Musk, who made his millions as cofounder of PayPal and now builds Tesla electric cars and spaceships. It’s not so different than that of a dotcom era startup entrepreneur like Marc Andreessen, who went from cofounding seminal web browser Netscape to funding the next generation of tech entrepreneurs via his Silicon Valley venture capital powerhouse Andreessen Horowitz. ![]() YouĬonsider the plight of an aging pioneer in the golden age of gangsta rap. ![]() “He asked me my name,” Snoop says, “and I told him ‘Snoopĭogg.’ And he said, ‘No more. And the album, film, and book are the beginning of a new era for the Doggfather, who now wants to be known by Rasta moniker, Snoop Lion,Ī name given to him by a Niyabinghi elder he met in Jamaica.
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